Adidas — sportswear manufacturer, CEO stated pink boots at World Cup were coincidental as company reported quarterly profit shortfall.
News reports
Order a long-term news report on Adidas
Every mention in the Kenyan press over the period you choose, compiled as a PDF or Word document.
Verbatim sentences from the source article.
Citizen Digital
… When AFP visited the Adidas flagship store in Beijing's Sanlitun shopping district, Real Madrid shirts were available for sale, but none bearing the striker's name. …
Real Madrid apologise to China over Mbappe commentsCitizen Digital
… Sometimes it starts with something very simple – a pair of running shoes, a football, a jersey, a local field… and a dream.”The new Sports Direct store brings together leading international sports brands including Nike, adidas, PUMA, Under Armour, New Balance, ASICS and Everlast, …
Mary Moraa announces return to the track, eyes on Beijing WorldsCitizen Digital
… He also announced a partnership with Adidas that will provide Nigeria with $4.5 million in annual cash payments.
Nigeria's football federation chief resigns over corruption allegationsCitizen Digital
Adidas apologises for plethora of pink boots at World Cup By AFP July 30, 2026 10:32 (EAT) Add as a Preferred Source on Google Follow us Follow on Whatsapp Follow on Google Follow on Twitter A replica of the Adidas Trionda, the 2026 FIFA World Cup official football ball, is displ …
Adidas apologises for plethora of pink boots at World CupThe Standard
… The 51-year-old also has lucrative brand ambassador roles for companies including Adidas and Hugo Boss.Beckham captained England and won the Premier League and Champions League during a glittering career with United, before spells at Real Madrid, LA Galaxy, AC Milan and Paris Sai …
Beckham becomes first British billionaire sportsmanThe Standard
… French’s sportswear brand Lacoste will be opening soon to add to the already existing luxury brands in the mall’s portfolio, including Adidas, Hugo Boss and Mango. …
Westgate Mall bets on improved security, new activities to up foot trafficCitizen Digital
… At the finish line, a triumphant Sawe held up sponsors Adidas' latest 'supershoe' with his time written along the side, acknowledging the technology which had assisted him. …
Sabastian Sawe: How a Kenyan marathoner shocked the worldThe Standard
… Nike, Adidas and Asics quietly underwrite our champions in their lean years, when they are surviving on ugali, hope and a borrowed pair of spikes. …
Corporate Kenya not doing enough to support sportsCitizen Digital
… Sawe, wearing Adidas's new Pro Evo 3 supershoe, which weighs less than 100 grams, suggested before Sunday's race that a course record or even a world record was in his sights. …
Sabastian Sawe runs under two hours for first time in marathon historyThe Standard
… Sawe, wearing Adidas's new Pro Evo 3 supershoe, which weighs less than 100 grams, suggested before Sunday's race that a course record or even a world record was in his sights. …
Sawe breaks two-hour mark for first time in marathon historyReal Madrid apologized to China after player Kylian Mbappé made remarks mocking Mao Zedong in a video interview, prompting Chinese state television to suspend broadcasts of La Liga matches following public backlash.
28 October 2026 · Citizen Digital →
Real Madrid apologized to China after player Kylian Mbappé made remarks mocking Mao Zedong in a video interview, prompting Chinese state television to suspend broadcasts of La Liga matches following public backlash.
28 October 2026 · Citizen Digital →
Former 800m world champion Mary Moraa has returned to competition after an injury-enforced break and is setting her sights on the next World Athletics Championships in Beijing. The announcement coincides with Sports Direct opening its first African store in Nairobi.
15 September 2026 · Citizen Digital →
The president of Nigeria's Football Federation, Ibrahim Musa Gusau, stepped down on Thursday amid corruption allegations and disappointing national team results. The NFF is under investigation over the alleged misuse of 17 billion naira ($12.7 million) received from the government in 2024 to pay national team players and officials, and several board members also resigned.
27 August 2026 · Citizen Digital →
Adidas CEO Björn Gulden said the prevalence of pink boots worn by players at the World Cup was "a coincidence," noting it was unexpected that different brands opted for the same color. The apology came as Adidas reported quarterly core profit of 574 million euros, missing analyst expectations by about 8 percent due partly to World Cup marketing costs.
30 July 2026 · Citizen Digital →
David Beckham and his wife Victoria have reached an estimated combined wealth of £1.185 billion, according to the 2026 Sunday Times Rich List, making them Britain's wealthiest sportspeople after Bernie Ecclestone's family. Beckham's wealth comes largely from his co-ownership of Inter Miami and brand ambassador roles with companies including Adidas and Hugo Boss.
15 May 2026 · The Standard →
Westgate Mall in Westlands has enhanced security, expanded recreational activities, and brought in new luxury retail and restaurant tenants since reopening in 2015 following a terrorist attack. The mall's Deputy Marketing Manager said traffic has grown to six figures as they work to attract shoppers and increase consumer confidence.
14 May 2026 · The Standard →
Kenya's Sabastian Sawe became the first man to officially finish a marathon in under two hours, with a time of 01:59:30 at the London Marathon. The feat capped decades of attempts to breach the previously unattained barrier in marathon running.
30 April 2026 · Citizen Digital →
Kenya faces a significant sporting decade ahead—hosting Afcon 2027 with Uganda and Tanzania, seeing the final state-funded Safari Rally, and returning the Harambee Starlets to the Women's Africa Cup of Nations after nine years—but corporate sector backing remains largely absent from these efforts.
27 April 2026 · The Standard →
Kenya's Sabastian Sawe won the London Marathon in 1hr 59min 30sec, the first ratified sub-two-hour marathon finish in history. Ethiopia's Yomif Kejelcha also dipped under two hours (1:59:41), with Uganda's Jacob Kiplomo third (2:00:28).
26 April 2026 · Citizen Digital →
Kenya's Sabastian Sawe broke the two-hour marathon barrier for the first time in official history, winning the London Marathon in 1hr 59min 30sec. Ethiopia's Yomif Kejelcha finished second in 1:59:41, also dipping under two hours, with Uganda's Jacob Kiplomo third.
26 April 2026 · The Standard →