Diageo — British alcohol beverage company selling its 65% stake in East African Breweries to Japan's Asahi Group for $2.3 billion, approved by Kenya's Competition Authority in September 2026.
… The petition seeks, among other remedies, to block a transaction involving Diageo through an injunction, while also introducing a claim of KSh 45 billion. …
Kenya's Competition Authority has approved Japanese brewer Asahi Group Holdings' acquisition of Diageo's controlling stake in East African Breweries, subject to conditions including that the merged entity reserve sufficient funds for liabilities and that at least 20 per cent of retail refrigeration space be reserved for non-EABL or non-Asahi branded products.
Kenya's Competition Authority has approved Japanese brewer Asahi Group Holdings' acquisition of Diageo's controlling stake in East African Breweries, subject to conditions including that the merged entity reserve sufficient funds for liabilities and that at least 20 per cent of retail refrigeration space be reserved for non-EABL or non-Asahi branded products.
Kenya's Competition Authority has approved Diageo's sale of its 65% stake in East African Breweries to Japan's Asahi Holdings for $2.3 billion (approximately Ksh.297.9 billion). The regulator imposed conditions including requirements that EABL reserve funds for outstanding liabilities and allocate 20% of cooler space in retail outlets to competitors' drinks.
Diageo has appointed John Musunga as Managing Director for Africa, effective July 1, 2026, succeeding his role overseeing South, West and Central Africa operations. Musunga brings more than 25 years of leadership experience across Africa, Europe and Asia, and will relocate from London to Nairobi.
Diageo has appointed John Musunga as managing director for Africa, effective July 1, 2026, based in Nairobi. Musunga brings over 25 years of experience across Africa, Europe and Asia, including nearly two decades in senior leadership roles, and previously served as managing director for Diageo's South, West and Central Africa business and CEO of Guinness Nigeria.
East African Breweries Limited has written to Chief Justice Martha Koome requesting judicial intervention over multiple court cases challenging the proposed sale to Japan's Asahi Group, arguing that parallel proceedings risk delaying the transaction, creating investor uncertainty, and resulting in conflicting court orders.
East African Breweries Limited has written to Chief Justice Martha Koome seeking intervention over multiple court cases challenging the proposed sale of the brewer to Japan's Asahi Group, saying the parallel proceedings risk conflicting court orders and could delay the transaction valued at about Ksh.340 billion.
Justice Gregory Mutai declined to grant conservatory orders sought by JILK Construction Limited to stop the acquisition of East African Breweries Limited shares by Japan-based Asahi Group Holdings from Diageo, finding the petitioner had failed to establish sufficient grounds for the restraint.
The High Court dismissed JILK Construction Company's application for conservatory orders to halt Diageo's Sh340 billion sale of its controlling stake in East African Breweries to Japan's Asahi Group Holdings, ruling that the firm's grievances had no link to the transaction.
Kenya's High Court rejected an application by Bia Tosha Distributors seeking interim orders to stop the EABL-Diageo-Asahi transaction while a Court of Appeal case proceeds, ruling the petitioner cannot return to the High Court for similar relief after choosing to pursue the matter in the appellate court.
The High Court has directed that the official record of the long-running petition between Bia Tosha Distributors Limited and East African Breweries PLC be clarified before substantive proceedings. The dispute, spanning over a decade, includes a Further Amended Petition filed in January 2026 seeking to halt the Diageo-Asahi transaction and claiming Sh45 billion, which EABL and Diageo have opposed.
The High Court has directed that proceedings in a dispute between Bia Tosha Distributors Limited and East African Breweries PLC will not advance until the court formally establishes which version of the petition is officially on record. The case centres on a Further Amended Petition filed by Bia Tosha in January 2026, which seeks an injunction to block a Diageo transaction and claims KSh 45 billion, though EABL and Diageo contend such financial remedies fall outside the court's constitutional jurisdiction.