… at helping local enterprises overcome challenges that limit their ability to compete in domestic and international markets, including weak branding, limited market visibility and inadequate access to export opportunities.State Department for Trade Principal Secretary Regina Ombam …
Trade PS Ombam calls for stronger marketing partnerships to attract investment By Citizen Reporter July 15, 2026 10:16 (EAT) Add as a Preferred Source on Google Follow us Follow on Whatsapp Follow on Google Follow on Twitter Audio By Vocalize Principal Secretary for Trade Regina …
… The consignment was officially flagged off at Mitchell Cotts by Principal Secretary for Trade Regina Ombam and Principal Secretary for Cooperatives Patrick Kilemi. …
Audio By VocalizeTrade Principal Secretary Regina Ombam has called for closer ties between government and marketers, saying stronger collaboration is key to boosting exports and attracting investment. …
… In addition, the rise in exports to Germany was occasioned by increased domestic exports of coffee and macadamia nuts,” the report says.Principal Secretary State Department for Trade Regina Ombam said the duty-free, quota-free agreement with the EU has provided Kenya with an oppo …
… Industry Principal Secretary Dr Juma Mukhwana said Kenya is ready for investment, with a digital economy, its gateway to East Africa and Africa, and rare earth minerals for e-mobility investment, and welcomed Slovakian investors to set up shop.His trade counterpart, Regina Ombam, …
The Kenya Export Promotion and Branding Agency (Keproba) has intensified efforts to help local enterprises improve product quality, branding and competitiveness, showcasing MSMEs participating in the Made in Kenya initiative at the Kisumu National Show to connect businesses with consumers and buyers.
The Kenya Export Promotion and Branding Agency (Keproba) has intensified efforts to help local enterprises improve product quality, branding and competitiveness, showcasing MSMEs participating in the Made in Kenya initiative at the Kisumu National Show to connect businesses with consumers and buyers.
Trade Principal Secretary Regina Ombam called for stronger partnerships between government and marketing professionals to drive exports, attract investment, and improve Kenya's competitiveness in regional and global markets. Speaking at the Marketing Society of Kenya's Chair's Power Breakfast, Ombam said effective marketing is a strategic tool for positioning Kenya as a preferred destination for trade and investment.
Kenya has dispatched the first of 20 containers of green coffee beans to Italy, marking an expansion of premium coffee exports to one of Europe's largest coffee markets. The Trade Ministry said the shipment, exported by Sumseron Coffee & Tea Limited to Trieste Port, reflects efforts to diversify export destinations and increase earnings for coffee farmers.
Trade Principal Secretary Regina Ombam has called for stronger collaboration between government and marketers to boost exports and attract investment, saying marketing must be central to Kenya's economic agenda and trade policy.
The EU Ambassador to Kenya has urged the country to diversify its export basket beyond agriculture and invest in value addition through the Kenya-EU Economic Partnership Agreement, citing examples like specialty tea exports to France as proof of potential.
The Kenyan government has invited Slovak investors to consider Kenya's investment opportunities, highlighting over 50 options and citing stable currency, inflation, and open capital markets. The trade relationship between Kenya and Slovakia was valued at $6.8 million as of 2025, with Slovakia exporting machinery, automobiles, and fertiliser while Kenya exports cut flowers, coffee, and fresh produce.
Kenya has exported its first cargo shipment to China under Beijing's newly introduced zero-tariff arrangement for 53 African countries. The 15,125-tonne shipment, valued at USD 40,000, arrived at Xiamen Port in Fujian Province and marks the start of enhanced market access for Kenyan goods.