Kenyan firms ignore social media engagement, risk brand damage
An opinion piece argues that seven in ten Kenyans research brands on social media before buying, yet most corporate pages operate as noticeboards rather than engaging platforms. The writer notes that organic online activism—exemplified by Kenyans on X responding to a US host's comment about their city—demonstrates the power of real-time community engagement that companies are failing to harness.
30 October 2026 · Citizen Digital →