Kenya tourism grows but remains below potential, seeks diversification
Kenya recorded 2.7 million international tourist arrivals and 5.2 million domestic tourists annually, with international arrivals growing nine per cent—outperforming global and African growth rates. The sector earned about Sh500 billion but aims to double earnings to Sh1 trillion and increase international arrivals to 5.5 million by June 2028, while addressing infrastructure gaps and diversifying attractions.
5 October 2026 · The Standard →