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Friday, 6 November 2026
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Kenyan press · Organization

Kenya Tourism Board

Also known as: KTB

Kenya Tourism Board — government agency promoting Kenya's tourism sector, driving campaigns to boost domestic and international visitor arrivals.

2026-04-302026-11-06
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In coverage

Verbatim sentences from the source article.

  1. November 2026

  2. Citizen Digital

    … Kenya Tourism Board (KTB) Chief Executive Officer June Chepkemei said new convention centres, including the Bomas International Convention Complex, Kisumu Convention Centre and Tembo International Convention Centre at the Coast, will increase the country's capacity to host intern …

    Kenya targets 60% growth in conference tourism

  3. The Standard

    … Kenya Tourism Board (KTB) Chief Executive Officer, June Chepkemei, said the country is leveraging the global travel trade platform to strengthen partnerships, expand market visibility and drive tourism business across the UK and wider European market. …

    Kenya targets 16.8 per cent growth in UK tourist arrivals

  4. Citizen Digital

    … The target represents an increase from 170,936 British visitors recorded in 2025, with the Kenya Tourism Board (KTB) seeking to convert growing interest in the destination into actual bookings. …

    Kenya targets 16.8% growth in UK tourist arrivals
  5. October 2026

  6. Citizen Digital

    … Meanwhile, Ugandan arrivals to Kenya rose from 201,623 to 234,556 over the same period, according to the Kenya Tourism Board, making Uganda Kenya's second-largest source market. …

    Kenya, Uganda sign four deals to boost cross-border tourism

  7. Citizen Digital

    … Sara Elema, a destination management company operator involved in promoting Marsabit in partnership with the Kenya Tourism Board (KTB) and Kenya Wildlife Service (KWS), said the museum offers visitors insights into traditional housing, food, ornaments, marriage customs and househ …

    Northern Kenya turns to cultural tourism to boost community livelihoods

  8. Citizen Digital

    … The Kenya Tourism Board’s “WRC Tugende Kenya” campaign around the rally drew an estimated 33,000 regional motorsport fans, many from Uganda, according to the statement. …

    Team Kenya wins Uganda–Kenya Coast Open as sports tourism gains focus

  9. Citizen Digital

    … The sanctuary’s community-led conservation model comes as the Kenya Tourism Board (KTB) targets the untapped potential of the Northern Kenya tourism circuit to boost domestic travel and promote lesser-known destinations. …

    How Reteti sanctuary is using Samburu songs to save orphaned elephants

  10. Citizen Digital

    … sitors recorded in 2025, up from 201,623 the previous year. window._taboola = window._taboola || []; _taboola.push({ mode: 'thumbnails-m', container: 'taboola-mid-article-thumbnails', placement: 'Mid Article Thumbnails', target_type: 'mix' }); According to the Kenya Tourism Board …

    Over 50 Ugandan tourism players arrive in Mombasa ahead of regional summit

  11. The Standard

    … he mountain's critical water catchment, the two organisations said in a joint statement on Friday.Tourism and Wildlife Cabinet Secretary Rebecca Miano and Centum Foundation formalised the agreement in collaboration with the Kenya Wildlife Service (KWS) and the Kenya Tourism Board …

    Tourism Ministry, Centum bank on Sh130m drive to transform Mt Kenya into global adventure destination

  12. Capital News

    … The partnership, formalised by Tourism and Wildlife Cabinet Secretary Rebecca Miano and the Centum Foundation, will support the five-year Friends of Mount Kenya Initiative in collaboration with the Kenya Wildlife Service (KWS) and the Kenya Tourism Board (KTB). …

    Tourism Ministry, Centum Foundation Partner to Raise $1mn for Mount Kenya Tourism
Tourism & Environment

Kenya targets 60% growth in conference tourism next year

The News

Kenya is aiming for 60% growth in Meetings, Incentives, Conferences and Exhibitions (MICE) tourism in 2026, supported by new convention facilities including the Bomas International Convention Complex (10,000 capacity), Kisumu Convention Centre (5,000) and Tembo International Convention Centre at the Coast (6,000), airport expansion and improved transport connectivity. In 2025, conference tourism accounted for 643,068 visitors, representing 25% of total arrivals.

13 hours ago · Citizen Digital →

Today

  1. Kenya targets 60% growth in conference tourism next year

    Kenya is aiming for 60% growth in Meetings, Incentives, Conferences and Exhibitions (MICE) tourism in 2026, supported by new convention facilities including the Bomas International Convention Complex (10,000 capacity), Kisumu Convention Centre (5,000) and Tembo International Convention Centre at the Coast (6,000), airport expansion and improved transport connectivity. In 2025, conference tourism accounted for 643,068 visitors, representing 25% of total arrivals.

    13 hours ago · Citizen Digital →

Wednesday 4 November

  1. Kenya targets 16.8% growth in UK tourist arrivals by 2026

    Kenya is targeting 199,645 visitors from the United Kingdom in 2026, up from 170,936 in 2025, representing 16.8 per cent growth. The Kenya Tourism Board is leveraging WTM London 2026 to strengthen partnerships and position Kenya as a year-round destination offering wildlife, coast, culture and adventure experiences.

    4 November 2026 · The Standard →

  2. Kenya targets 16.8% growth in UK tourist arrivals by 2026

    Kenya is targeting 199,645 British visitor arrivals by the end of 2026, a 16.8% increase from 170,936 recorded in 2025, with more than 40 Kenyan tourism trade partners showcasing the country's wildlife, coastal, cultural and adventure tourism products at the World Travel Market London 2026.

    4 November 2026 · Citizen Digital →

Wednesday 28 October

  1. Kenya, Uganda sign four cross-border tourism agreements

    Kenya and Uganda have signed four cooperation agreements aimed at strengthening cross-border tourism, trade and investment to ease travel barriers and expand business opportunities across the East African region. The agreements were signed during the fifth Uganda–Kenya Coast Tourism and Innovation Summit in Mombasa on October 26–27.

    28 October 2026 · Citizen Digital →

  2. Northern Kenya communities develop cultural tourism initiative

    Northern Kenya is strengthening its position as a cultural and adventure tourism destination, with local communities around Lake Turkana—including the Turkana, Samburu, Rendille, El Molo and Dassanech—looking to preserve their heritage while generating income and supporting vulnerable households through initiatives like the Loiyangalani Desert Cultural Museum.

    28 October 2026 · Citizen Digital →

Monday 26 October

  1. Team Kenya wins Uganda-Kenya Coast golf tournament

    Team Kenya won the Uganda–Kenya Coast Open golf tournament at Vipingo Ridge in Kilifi, with Dr Wilson Miano taking the overall winner title. The event was held as Kenya and Uganda seek to boost cross-border tourism ahead of the 2027 Africa Cup of Nations.

    26 October 2026 · Citizen Digital →

Saturday 24 October

  1. Reteti Sanctuary uses Samburu songs to nurture orphaned elephants

    At the Reteti Elephant Sanctuary in Northern Kenya, traditional Samburu songs help keepers bond with and care for orphaned elephants. The community-led conservation project, established in 2016, currently cares for 52 young elephants and has released 23 into the wild.

    24 October 2026 · Citizen Digital →

Thursday 22 October

  1. Over 50 Ugandan tourism players visit Mombasa for regional summit

    More than 50 Ugandan tourism industry players have arrived in Mombasa for a familiarisation tour aimed at boosting cross-border travel and increasing Ugandan visitors to Kenya ahead of the fifth Uganda–Kenya Coast Tourism and Innovation Summit scheduled for October 26–27. Kenya seeks to increase arrivals from Uganda to 300,000 in 2026, building on 234,556 visitors recorded in 2025.

    22 October 2026 · Citizen Digital →

Saturday 17 October

  1. Tourism Ministry, Centum Foundation partner on Mt Kenya adventure tourism

    The Ministry of Tourism and Wildlife and the Centum Foundation have signed a strategic partnership to raise Sh130 million to transform Mt Kenya into a globally competitive adventure tourism destination while protecting the mountain's water catchment. The five-year Friends of Mount Kenya Initiative will fund upgrades to tourism infrastructure, safety capabilities, visitor facilities, conservation efforts, and economic opportunities for surrounding communities.

    17 October 2026 · The Standard →

Friday 16 October

  1. Tourism Ministry, Centum Foundation raise $1mn for Mount Kenya

    The Ministry of Tourism and Wildlife has partnered with the Centum Foundation to mobilise US$1 million to improve tourism infrastructure, strengthen conservation and enhance safety at Mount Kenya under a five-year Friends of Mount Kenya Initiative with the Kenya Wildlife Service and Kenya Tourism Board.

    16 October 2026 · Capital News →

Friday 9 October

  1. Fifteen Kenyan hotels recognised among Africa's best

    Fifteen Kenyan hotels have been recognised among Africa's leading hospitality establishments at the inaugural Tatler Best Africa Awards, with Wild Hill in the Maasai Mara winning Hotel of the Year. Tourism and Wildlife Cabinet Secretary Rebecca Miano said the recognition would strengthen Kenya's visibility in the global luxury tourism market and attract more visitors and investment.

    9 October 2026 · Citizen Digital →

Thursday 8 October

  1. Barbados expands Africa tourism focus, seeks closer Kenya ties

    Barbados Tourism Marketing Inc. is deepening engagement with Kenya and Africa, offering visa-free entry to Kenyan travellers for stays up to six months and collaborating with the Kenya Tourism Board. The main challenge remains lack of direct year-round air access from Kenya, though Barbados has recently launched direct flights from Lagos with Air Peace.

    8 October 2026 · The Standard →

Wednesday 7 October

  1. Uganda pursues closer tourism ties with Kenya at travel expo

    Uganda is using the Magical Kenya Travel Expo to engage Kenyan tourism operators on packaging the two countries as a single travel circuit, as Kenya works toward its target of five million international visitors by 2027. Uganda is Kenya's second-largest source market, with arrivals rising from 201,623 in 2024 to 234,556 in 2025.

    7 October 2026 · Citizen Digital →

Monday 5 October

  1. Kenya tourism grows but remains below potential, seeks diversification

    Kenya recorded 2.7 million international tourist arrivals and 5.2 million domestic tourists annually, with international arrivals growing nine per cent—outperforming global and African growth rates. The sector earned about Sh500 billion but aims to double earnings to Sh1 trillion and increase international arrivals to 5.5 million by June 2028, while addressing infrastructure gaps and diversifying attractions.

    5 October 2026 · The Standard →

Friday 2 October

  1. Jambojet resumes daily flights to Entebbe with affordable fares

    Regional low-cost carrier Jambojet resumed daily flights between Nairobi's Jomo Kenyatta International Airport and Entebbe International Airport in Uganda, with one-way fares starting from Ksh 22,950. The airline first operated the route in 2018 for nearly two years and returns with an expanded fleet and greater operational capacity.

    2 October 2026 · Citizen Digital →

Thursday 1 October

  1. Aviation capacity unlocks Kenya's emerging tourism markets

    Kenya is leveraging air travel growth to attract visitors from emerging source markets in Asia and the Middle East, with 2025 delivering approximately 2.7 million international arrivals and tourism earnings of about Sh500 billion. Aviation connectivity—including flight routes, frequency, and international hub connections—is central to reaching these new markets, as global passenger demand grew 10.4 per cent in 2024 and Africa recorded 13.2 per cent growth.

    1 October 2026 · The Standard →

Friday 25 September

  1. Technology shapes Kenya's tourism strategy amid industry growth

    Kenya welcomed 7.9 million tourists (2.7 million international, 5.2 million domestic) generating approximately Sh500 billion in tourism revenue. The upcoming Magical Kenya Travel Expo 2026 will focus on digital transformation and artificial intelligence as tools for data-driven destination marketing and competing in an increasingly digital global tourism marketplace.

    25 September 2026 · The Standard →

Thursday 24 September

  1. Ruto discusses basketball growth with NBA deputy commissioner

    President William Ruto held talks with NBA Deputy Commissioner Mark Tatum on expanding basketball from grassroots to professional level in Kenya. Discussions covered infrastructure, talent development, the Railway City multi-purpose arena, Kasarani refurbishment, and plans to integrate basketball courts into Affordable Housing Programme projects.

    24 September 2026 · The Standard →

  2. KTB launches campaign to boost northern Kenya domestic tourism

    The Kenya Tourism Board is targeting northern Kenya's untapped tourism potential through the Hapa Ni Wapi Sales Conversion Campaign, which aims to shift focus from awareness-raising to driving bookings and bed nights, with a target of 5.6 million bed nights by 2027.

    24 September 2026 · The Standard →

Wednesday 23 September

  1. Kenya Wildlife Service launches live broadcast safari initiative

    Kenya Wildlife Service, partnering with Kenya Tourism Board and WildEarth Productions, launched a six-month live wildlife broadcast initiative called KenyaLIVE on September 7, streaming footage from nine parks including Nairobi National Park, Amboseli, Tsavo East and West, the Aberdares, Sibiloi, Meru, Ruma and Mount Elgon across platforms including DStv, YouTube, Samsung TV Plus and Roku. Tourism Cabinet Secretary Rebecca Miano said the virtual broadcasts aim to inspire domestic and international audiences to experience Kenya's wildlife in person.

    23 September 2026 · Capital News →

  2. Kenya accelerates domestic tourism campaign in northern counties

    Kenya is launching a campaign to promote tourism in northern counties including Samburu, Marsabit, and Turkana, targeting domestic visitors and reducing reliance on international tourism. The Kenya Tourism Board's effort highlights the region's wildlife, culture, and adventure experiences, with Samburu National Reserve accounting for about 85 percent of the county's own-source revenue.

    23 September 2026 · Citizen Digital →

Tuesday 22 September

  1. Kenya launches six-month live wildlife streaming initiative

    Kenya has launched a six-month live wildlife streaming programme called "Experience Wonder Live From Kenya," a joint project by the Kenya Wildlife Service and Kenya Tourism Board running from September 7, 2026, that offers audiences worldwide direct access to national parks and conservation activities including rhino protection efforts at Nairobi National Park.

    22 September 2026 · Citizen Digital →

Saturday 12 September

  1. Kenya partners on esports to promote tourism globally

    The Esports Kenya Federation, Kenya Tourism Board, and Global Esports Federation have partnered to leverage esports and video gaming to promote Kenya as a tourism destination, with the Magical Kenya brand to be integrated into international esports events and featured on the Esports Kenya National Team's jerseys.

    12 September 2026 · Citizen Digital →

Friday 11 September

  1. Marketers must prioritize data-driven strategies for Kenya's growth

    The Marketing Society of Kenya has urged marketing professionals to shift toward data-driven strategies, customer trust, and measurable business outcomes rather than simple promotional campaigns to drive the nation's economic expansion. Industry leaders emphasized at the MSK Annual Conference in Mombasa that growth must be deliberately designed around customer understanding and technological integration.

    11 September 2026 · Citizen Digital →

  2. Marketers urged to use data and strategy for economic growth

    At the Marketing Society of Kenya's annual conference in Mombasa, marketing professionals were challenged to move beyond campaigns and use data, technology and customer insight to drive measurable business results and Kenya's economic growth. Senior leaders emphasized that growth must be deliberately designed around customer understanding, clear value propositions, and the connection of creativity, technology and commercial outcomes.

    11 September 2026 · The Standard →

Thursday 20 August

  1. Ministry proposes separating tourism levy collection from funds management

    The Ministry of Tourism and Wildlife has proposed that the Tourism Fund retain responsibility for collecting levies from hotels and restaurants while the Cabinet Secretary oversees management of the funds, in order to improve efficiency and transparency. The 2% revenue levy currently supports government-owned tourism institutions including the Kenya Tourism Board and Kenya Utalii College.

    20 August 2026 · Capital News →

  2. Ministry proposes separating tourism levy collection from fund management

    The Ministry of Tourism and Wildlife has recommended that the Tourism Fund continue collecting levies while the Cabinet Secretary assumes oversight of fund management and disbursement, to enhance efficiency, transparency and accountability. The two per cent levy is currently collected from regulated hotels and restaurants and disbursed to government-owned tourism institutions.

    20 August 2026 · Citizen Digital →

Friday 31 July

  1. Kenya hosts travel expo aiming for five million visitors by 2027

    Kenya is hosting the 16th Magical Kenya Travel Expo in October with over 10,000 delegates from 40 countries and more than 400 exhibitors, as part of efforts to reach a target of five million international arrivals by the end of 2027. The event is expected to be the largest edition since inception, with attendance up nearly 30 per cent from last year.

    31 July 2026 · The Standard →

Thursday 30 July

  1. Magical Kenya Travel Expo 2026 expects 10,000 delegates

    Kenya will host more than 10,000 delegates from 40 countries at the 16th edition of the Magical Kenya Travel Expo in October 2026, with over 400 exhibitors and 250 international buyers, marking the event's largest attendance yet as the country targets 5 million tourists by end of 2027.

    30 July 2026 · The Standard →

Saturday 25 July

  1. Kenya and Rwanda deepen tourism cooperation through bilateral talks

    Kenya and Rwanda have opened talks to strengthen tourism ties through a workshop in Kigali organised by the Kenya Tourism Board in partnership with Rwandair and private sector players, aiming to expand cross-border tourism and position East Africa as a unified destination. More than 50 travel operators, hospitality investors, and government representatives from both countries attended the workshop.

    25 July 2026 · The Standard →

Kenya Tourism Board — Kenyan press coverage · Kenya Minute