Kenya Tourism Board — government agency intensifying cross-border tourism partnerships and promoting convention tourism growth through strategic partnerships and destination marketing.
… itate entry. “As the new PS for the tourism sector, I commit my full support to revive and grow tourism arrivals from both local and international visitors, which will boost our revenues and generate tens of thousands of jobs for our skilled youth,” said Bitok.Kenya Tourism Board …
… He cited the recent Gen Z demonstrations, saying international media coverage created the impression that the entire country was unsafe despite the protests being largely confined to Nairobi's Central Business District.Kenya Tourism Board (KTB) chief executive officer, Ms June Ch …
… ieties. “The camera not only captures light and shadow,” Guo said. “As photographers, we travel far and wide to freeze the breathtaking landscapes, diverse ecosystems and wonderful wildlife of Kenya.” Destination Marketing Lead, Asia Middle East and Oceania at Kenya Tourism Board …
… Audio By Vocalize Kenya Tourism Board has intensified efforts to deepen cross-border tourism partnerships as Kenya targets a 27 per cent rise in Ugandan visitor arrivals to 300,000 in 2026. …
… exhibition will serve as a bridge to foster deeper exchanges and cooperation between China and Kenya, and indeed between China and Africa as a whole, in the field of ecological conservation.” The day also saw the signing of a partnership agreement between the Kenya Tourism Board …
… In the agreement with Afriventia Group and Kenya Tourism Board, the parties will collaborate on destination marketing, event development and strategic promotion of Kenya as a hub for international conferences, exhibitions and business events. …
… The Kenya Tourism Board is repositioning culture as Kenya’s competitive edge. Festivals like those in Lamu, Narok, and Kajiado, among other counties, are attracting global travelers seeking authentic experiences. …
… Audio By Vocalize Newly minted world record holder Sebastian Sawe has been accorded a four-night holiday treat at a destination of his choice by the Kenya Tourism Board (KTB) as the country continue to soak up his heroics at the London Marathon last Sunday. …
… We witnessed our own Hillary Kibiwott plant 23,326 trees in 24 hours in Kaptagat Forest on 22 April 2026, and today, the Kenya Tourism Board proudly welcomes Antoine Moses to Magical Kenya,” added June Chepkemei, Chief Executive Officer, Kenya Tourism Board. …
Tourism Principal Secretary Julius Bitok has unveiled measures to address the sector's slow growth over the past two decades, saying Kenya could boost arrivals to 10 million in coming years by leveraging local, regional, and global competitiveness. The PS noted that tourism generates more than Sh500 billion annually and that the government is supporting the industry through market diversification and enhanced digital competitiveness, while simplifying the ETA process and removing visa requirements for African tourists.
Tourism Principal Secretary Julius Bitok has unveiled measures to address the sector's slow growth over the past two decades, saying Kenya could boost arrivals to 10 million in coming years by leveraging local, regional, and global competitiveness. The PS noted that tourism generates more than Sh500 billion annually and that the government is supporting the industry through market diversification and enhanced digital competitiveness, while simplifying the ETA process and removing visa requirements for African tourists.
The World Travel & Tourism Council says Kenya can attract more tourists, boost earnings and create jobs by improving air connectivity, attracting investment and diversifying tourism products. WTTC President Claudia Guevara noted that Africa's tourism sector grew 5 percent last year, contributing $226 billion to the continent's economy, with Kenya ranking fourth in Africa in international visitor spending.
Tourism and government officials have warned against sensational reporting on Ebola, citing misinformation causing unnecessary travel cancellations and threatening the country's tourism sector recovery. The Tourism Principal Secretary assured that Kenya is Ebola-free and urged journalists to prioritise factual, contextual reporting.
Kenyan and Chinese photographers opened the inaugural joint wildlife photography exhibition in Nairobi, titled "Symbiosis of Life, Appreciation of Civilizations," at the Kenya National Library, organized by the Photographic Association of Kenya and China's Artistic Photography Society to promote cultural exchange and environmental conservation.
Kenya Tourism Board is intensifying cross-border tourism partnerships, targeting a 27 per cent rise in Ugandan visitor arrivals to 300,000 in 2026. The push emerged during the Pearl of Africa Tourism Expo in Kampala, where tourism stakeholders emphasized that regional travel is critical for sustaining Kenya's tourism sector.
Kenya is boosting tourism revenue by integrating cultural tourism with convention tourism and expanding beyond traditional wildlife safaris and beaches to include heritage, indigenous knowledge, arts, and eco-cultural experiences. Cultural tourism is among the fastest-growing tourism segments globally, with increasing numbers of international and domestic tourists seeking authentic cultural experiences.
CPF Group has partnered with Afriventia Group and Kenya Tourism Board to boost Kenya's MICE (Meetings, Incentives, Conferences and Exhibitions) sector through destination marketing, event development, and strategic promotion, leveraging infrastructure projects like Bomas of Kenya's redevelopment and Talanta Stadium construction to attract international conferences and business events.
Kenya's cultural heritage and indigenous knowledge, historically marginal to economic planning, are emerging as a powerful economic asset through sectors like ethical fashion, organic agriculture, and traditional medicine. Cultural exports already contribute 2.8 per cent of Kenya's total exports, though much of the indigenous economy remains informal and undocumented, and the country has established progressive frameworks including the Protection of Traditional Knowledge and Cultural Expressions Act (2016) to protect and commercialize this knowledge.
Sebastian Sawe, who became the first person to break the two-hour barrier in a marathon with a time of 1:59:30 at the London Marathon, has been offered a fully sponsored four-night luxury getaway called the "Champion's Retreat" at a Kenyan destination of his choice by the Kenya Tourism Board.
Antoine Moses, a Canadian who holds the Guinness World Record for planting the most terrestrial trees in 24 hours, is attempting a new record by planting 40,000 mangroves in 24 hours in Mombasa, coordinating with tidal shifts to plant as water retreats and focusing on mangroves as coastal buffers.