Also known as: KTB
Government-owned tourism institution leading Kenya's tourism marketing, partnerships, and visitor targeting initiatives including the Magical Kenya brand.
Verbatim sentences from the source article.
Citizen Digital
… Kenya Tourism Board CEO June Chepkemei said the WTTC findings affirm Kenya's tourism performance and the sector's growing economic contribution. …
Kenya urged to improve air connectivity to unlock tourism growthThe Standard
… He cited the recent Gen Z demonstrations, saying international media coverage created the impression that the entire country was unsafe despite the protests being largely confined to Nairobi's Central Business District.Kenya Tourism Board (KTB) chief executive officer, Ms June Ch …
PS to media: Think of tourism sector as you report on EbolaCitizen Digital
… ieties. “The camera not only captures light and shadow,” Guo said. “As photographers, we travel far and wide to freeze the breathtaking landscapes, diverse ecosystems and wonderful wildlife of Kenya.” Destination Marketing Lead, Asia Middle East and Oceania at Kenya Tourism Board …
China, Kenya photographers launch wildlife exhibition to deepen cultural tiesCitizen Digital
… Audio By Vocalize Kenya Tourism Board has intensified efforts to deepen cross-border tourism partnerships as Kenya targets a 27 per cent rise in Ugandan visitor arrivals to 300,000 in 2026. …
Kenya targets 300,000 Ugandan tourists as regional travel gains momentumThe Standard
… exhibition will serve as a bridge to foster deeper exchanges and cooperation between China and Kenya, and indeed between China and Africa as a whole, in the field of ecological conservation.” The day also saw the signing of a partnership agreement between the Kenya Tourism Board …
Kenya targets tourism growth through heritage and biodiversity partnershipsCitizen Digital
… In the agreement with Afriventia Group and Kenya Tourism Board, the parties will collaborate on destination marketing, event development and strategic promotion of Kenya as a hub for international conferences, exhibitions and business events. …
CPF Group enters partnership to boost Kenya’s MICE sectorThe Standard
… The Kenya Tourism Board is repositioning culture as Kenya’s competitive edge. Festivals like those in Lamu, Narok, and Kajiado, among other counties, are attracting global travelers seeking authentic experiences. …
Why indigenous knowledge is the next frontier of Kenya's economic developmentCitizen Digital
… Audio By Vocalize Newly minted world record holder Sebastian Sawe has been accorded a four-night holiday treat at a destination of his choice by the Kenya Tourism Board (KTB) as the country continue to soak up his heroics at the London Marathon last Sunday. …
Sebastian Sawe offered holiday tour by KTBCitizen Digital
… We witnessed our own Hillary Kibiwott plant 23,326 trees in 24 hours in Kaptagat Forest on 22 April 2026, and today, the Kenya Tourism Board proudly welcomes Antoine Moses to Magical Kenya,” added June Chepkemei, Chief Executive Officer, Kenya Tourism Board. …
Inside 24-hour one-man attempt to plant 40,000 mangroves in MombasaThe Esports Kenya Federation, Kenya Tourism Board, and Global Esports Federation have partnered to leverage esports and video gaming to promote Kenya as a tourism destination, with the Magical Kenya brand to be integrated into international esports events and featured on the Esports Kenya National Team's jerseys.
12 September 2026 · Citizen Digital →
The Esports Kenya Federation, Kenya Tourism Board, and Global Esports Federation have partnered to leverage esports and video gaming to promote Kenya as a tourism destination, with the Magical Kenya brand to be integrated into international esports events and featured on the Esports Kenya National Team's jerseys.
12 September 2026 · Citizen Digital →
The Marketing Society of Kenya has urged marketing professionals to shift toward data-driven strategies, customer trust, and measurable business outcomes rather than simple promotional campaigns to drive the nation's economic expansion. Industry leaders emphasized at the MSK Annual Conference in Mombasa that growth must be deliberately designed around customer understanding and technological integration.
11 September 2026 · Citizen Digital →
At the Marketing Society of Kenya's annual conference in Mombasa, marketing professionals were challenged to move beyond campaigns and use data, technology and customer insight to drive measurable business results and Kenya's economic growth. Senior leaders emphasized that growth must be deliberately designed around customer understanding, clear value propositions, and the connection of creativity, technology and commercial outcomes.
11 September 2026 · The Standard →
The Ministry of Tourism and Wildlife has proposed that the Tourism Fund retain responsibility for collecting levies from hotels and restaurants while the Cabinet Secretary oversees management of the funds, in order to improve efficiency and transparency. The 2% revenue levy currently supports government-owned tourism institutions including the Kenya Tourism Board and Kenya Utalii College.
20 August 2026 · Capital News →
The Ministry of Tourism and Wildlife has recommended that the Tourism Fund continue collecting levies while the Cabinet Secretary assumes oversight of fund management and disbursement, to enhance efficiency, transparency and accountability. The two per cent levy is currently collected from regulated hotels and restaurants and disbursed to government-owned tourism institutions.
20 August 2026 · Citizen Digital →
Kenya is hosting the 16th Magical Kenya Travel Expo in October with over 10,000 delegates from 40 countries and more than 400 exhibitors, as part of efforts to reach a target of five million international arrivals by the end of 2027. The event is expected to be the largest edition since inception, with attendance up nearly 30 per cent from last year.
31 July 2026 · The Standard →
Kenya will host more than 10,000 delegates from 40 countries at the 16th edition of the Magical Kenya Travel Expo in October 2026, with over 400 exhibitors and 250 international buyers, marking the event's largest attendance yet as the country targets 5 million tourists by end of 2027.
30 July 2026 · The Standard →
Kenya and Rwanda have opened talks to strengthen tourism ties through a workshop in Kigali organised by the Kenya Tourism Board in partnership with Rwandair and private sector players, aiming to expand cross-border tourism and position East Africa as a unified destination. More than 50 travel operators, hospitality investors, and government representatives from both countries attended the workshop.
25 July 2026 · The Standard →
The Tourism Regulatory Authority has cautioned tourism businesses and travellers against engaging unlicensed operators, warning that doing so violates the law and could expose visitors to fraud and poor-quality services. The regulator directed all tourism enterprises to verify the licensing status of their business partners before entering into commercial agreements or making payments.
23 July 2026 · Citizen Digital →
Tourism Principal Secretary Julius Bitok has unveiled measures to address the sector's slow growth over the past two decades, saying Kenya could boost arrivals to 10 million in coming years by leveraging local, regional, and global competitiveness. The PS noted that tourism generates more than Sh500 billion annually and that the government is supporting the industry through market diversification and enhanced digital competitiveness, while simplifying the ETA process and removing visa requirements for African tourists.
23 June 2026 · The Standard →
The World Travel & Tourism Council says Kenya can attract more tourists, boost earnings and create jobs by improving air connectivity, attracting investment and diversifying tourism products. WTTC President Claudia Guevara noted that Africa's tourism sector grew 5 percent last year, contributing $226 billion to the continent's economy, with Kenya ranking fourth in Africa in international visitor spending.
17 June 2026 · Citizen Digital →
Tourism and government officials have warned against sensational reporting on Ebola, citing misinformation causing unnecessary travel cancellations and threatening the country's tourism sector recovery. The Tourism Principal Secretary assured that Kenya is Ebola-free and urged journalists to prioritise factual, contextual reporting.
9 June 2026 · The Standard →
Kenyan and Chinese photographers opened the inaugural joint wildlife photography exhibition in Nairobi, titled "Symbiosis of Life, Appreciation of Civilizations," at the Kenya National Library, organized by the Photographic Association of Kenya and China's Artistic Photography Society to promote cultural exchange and environmental conservation.
25 May 2026 · Citizen Digital →
Kenya Tourism Board is intensifying cross-border tourism partnerships, targeting a 27 per cent rise in Ugandan visitor arrivals to 300,000 in 2026. The push emerged during the Pearl of Africa Tourism Expo in Kampala, where tourism stakeholders emphasized that regional travel is critical for sustaining Kenya's tourism sector.
24 May 2026 · Citizen Digital →
Kenya is boosting tourism revenue by integrating cultural tourism with convention tourism and expanding beyond traditional wildlife safaris and beaches to include heritage, indigenous knowledge, arts, and eco-cultural experiences. Cultural tourism is among the fastest-growing tourism segments globally, with increasing numbers of international and domestic tourists seeking authentic cultural experiences.
23 May 2026 · The Standard →
CPF Group has partnered with Afriventia Group and Kenya Tourism Board to boost Kenya's MICE (Meetings, Incentives, Conferences and Exhibitions) sector through destination marketing, event development, and strategic promotion, leveraging infrastructure projects like Bomas of Kenya's redevelopment and Talanta Stadium construction to attract international conferences and business events.
19 May 2026 · Citizen Digital →
Kenya's cultural heritage and indigenous knowledge, historically marginal to economic planning, are emerging as a powerful economic asset through sectors like ethical fashion, organic agriculture, and traditional medicine. Cultural exports already contribute 2.8 per cent of Kenya's total exports, though much of the indigenous economy remains informal and undocumented, and the country has established progressive frameworks including the Protection of Traditional Knowledge and Cultural Expressions Act (2016) to protect and commercialize this knowledge.
11 May 2026 · The Standard →
Sebastian Sawe, who became the first person to break the two-hour barrier in a marathon with a time of 1:59:30 at the London Marathon, has been offered a fully sponsored four-night luxury getaway called the "Champion's Retreat" at a Kenyan destination of his choice by the Kenya Tourism Board.
1 May 2026 · Citizen Digital →
Antoine Moses, a Canadian who holds the Guinness World Record for planting the most terrestrial trees in 24 hours, is attempting a new record by planting 40,000 mangroves in 24 hours in Mombasa, coordinating with tidal shifts to plant as water retreats and focusing on mangroves as coastal buffers.
30 April 2026 · Citizen Digital →