FIFA has told member associations they will each receive $40 million if they back a plan to sell stakes in major competitions including the World Cup, with a September 19 deadline. The proposal has drawn criticism from UEFA and other bodies over commercializing major football events.
29 July 2026 · Citizen Digital →
CONCACAF followed UEFA in criticising FIFA's plans to sell a minority stake in its competitions, including the World Cup, through a semi-private subsidiary. FIFA said Tuesday it would retain a majority share in FIFA Forward Enterprise but hoped to raise $4.2 billion by selling minority, non-controlling interests to selected long-term investors.
29 July 2026 · Citizen Digital →
FIFA announced plans to raise $4.2 billion by selling minority stakes in FIFA Forward Enterprise (FFE), a semi-private subsidiary that will control its World Cup and other competitions business operations, while retaining a majority share itself.
29 July 2026 · Citizen Digital →
FIFA said Tuesday it would retain majority control of a new subsidiary (FIFA Forward Enterprise) while selling minority stakes to long-term investors to raise $4.2 billion, plans that CONCACAF and UEFA have criticised as crossing a line that football's governing institutions should not cross.
29 July 2026 · The Standard →
FIFA has told member associations they will each receive $40 million if they back a plan to sell stakes in major competitions including the World Cup, with a September 19 deadline for sign-up. The proposal, which would see FIFA set up a commercial subsidiary to run events, has sparked backlash from UEFA and the Asian Football Confederation, with some describing it as "pure bribery."
29 July 2026 · The Standard →