Also known as: FFE · FIFA Forward Enterprise proposal
FIFA Forward Enterprise — proposed commercial subsidiary to attract private investment in World Cup operations, shelved following widespread opposition in August 2026.
News reports
Order a long-term news report on FIFA Forward Enterprise
Every mention in the Kenyan press over the period you choose, compiled as a PDF or Word document.
Verbatim sentences from the source article.
Citizen Digital
… and decision-making processes have worked as intended." THREE INCIDENTSThe NFF said the filings related to three separate incidents -- the FIFA Peace Prize, the lifting of a suspension on US forward Folarin Balogun during the World Cup, and the abandoned FIFA Forward Enterprise …
Norwegian FA files complaints with FIFA committees over peace prize, World Cup sell-offCitizen Digital
… Infantino's plan would have allowed private investors to acquire stakes in a company created under the FIFA Forward Enterprise (FFE) initiative. …
Swiss FA withdraws support for FIFA chief InfantinoCitizen Digital
… ow._taboola || []; _taboola.push({ mode: 'thumbnails-m', container: 'taboola-mid-article-thumbnails', placement: 'Mid Article Thumbnails', target_type: 'mix' }); The plan would have allowed private investors to acquire stakes in a company created under the FIFA Forward Enterprise …
FIFA accuses UEFA of 'misinformation' campaign in bid for World Cup papersCitizen Digital
… The sport's governing body has been mired in crisis since the revelation of a plan, since shelved, to create a commercial company FIFA Forward Enterprise (FFE), which would be open to private investors. …
English, Spanish, Italian, German football leagues call for FIFA reformCitizen Digital
… The plan would have allowed private investors to acquire stakes in a company created under the FIFA Forward Enterprise (FFE) initiative. …
Infantino proposes consulting federations to reform FIFACitizen Digital
… The plan would have allowed private investors to acquire stakes in a company created under the FIFA Forward Enterprise (FFE) initiative. …
France withdraws support for Infantino in FIFA presidential electionThe Standard
… e pressure since the announcement in late July of proposals to create a commercial subsidiary to run its biggest events, such as the World Cup and Club World Cup.The plan would have allowed private investors to acquire stakes in a company created under the FIFA Forward Enterprise …
France withdraws support for Infantino in FIFA presidential electionCitizen Digital
… ush({ mode: 'thumbnails-m', container: 'taboola-mid-article-thumbnails', placement: 'Mid Article Thumbnails', target_type: 'mix' }); In a statement, the federation "welcomes the acknowledgement of mistakes, the apology, the decision not to proceed with the FIFA Forward Enterprise …
Saudi football federation weighs in on FIFA fiascoCitizen Digital
… The proposal would have allowed private investors to acquire stakes in a company created under the FIFA Forward Enterprise (FFE) initiative. …
UEFA set to withdraw FIFA boycott threat ahead of Champions League drawCitizen Digital
… : 'taboola-mid-article-thumbnails', placement: 'Mid Article Thumbnails', target_type: 'mix' }); Infantino has come under intense pressure since first proposing and then shelving a plan to raise private investment for a new commercial subsidiary, called the FIFA Forward Enterprise …
World Cup co-hosts US and Canada oppose InfantinoThe Norwegian Football Association has filed complaints with FIFA's ethics and governance committees regarding three recent controversial issues in global football. FIFA President Gianni Infantino said in a September letter to member associations that he would be open to an independent review of decision-making at the governing body.
8 October 2026 · Citizen Digital →
The Norwegian Football Association has filed complaints with FIFA's ethics and governance committees regarding three recent controversial issues in global football. FIFA President Gianni Infantino said in a September letter to member associations that he would be open to an independent review of decision-making at the governing body.
8 October 2026 · Citizen Digital →
The Swiss Football Association announced it was withdrawing its support for FIFA president Gianni Infantino in next year's FIFA presidential election, after several leading European national associations pulled their support following his July proposals to create a commercial subsidiary to run FIFA's biggest events.
1 October 2026 · Citizen Digital →
FIFA has accused UEFA of running a "misinformation" campaign and seeking to influence next year's FIFA presidential election through a court case in Florida demanding access to documents related to Gianni Infantino's plan to commercialize the World Cup.
29 September 2026 · Citizen Digital →
The English Premier League, La Liga, Serie A, and Bundesliga called Friday for fundamental FIFA reform, citing the need for clear constitutional boundaries and independence in disciplinary matters following the shelved plan to create a commercial company open to private investors.
25 September 2026 · Citizen Digital →
FIFA President Gianni Infantino has proposed consulting the 211 member associations on how to strengthen FIFA's decision-making processes, in a letter following backlash to his plan to bring private investment into the World Cups.
22 September 2026 · Citizen Digital →
France's Football Federation announced it will not support Gianni Infantino's candidacy for FIFA president in the March 2027 election, joining other European federations including Belgium, Italy, Scotland, Sweden and Wales in withdrawing support. The FFF stated that trust in the FIFA president has been betrayed and that world football governance no longer reflects their values.
10 September 2026 · Citizen Digital →
France has withdrawn support for Gianni Infantino's candidacy for FIFA president in the March 2027 election, aligning with Belgium, Italy, Scotland, Sweden and Wales. The French Football Federation cited a loss of trust in the FIFA president's governance of world football, citing his abandoned plan to bring private investment into the World Cups.
10 September 2026 · The Standard →
Saudi Arabia's Football Federation expressed support for FIFA President Gianni Infantino and welcomed his joint statement with Secretary General Mattias Grafstrom acknowledging mistakes and abandoning a plan to bring private financing into the World Cup, which had triggered global opposition.
27 August 2026 · Citizen Digital →
UEFA, which had threatened to boycott FIFA competitions over plans to allow private investment in the World Cup and Club World Cup through a new commercial subsidiary, is expected to drop the boycott threat. The dispute arose after FIFA proposed creating a FIFA Forward Enterprise (FFE) to attract private investors, which UEFA had criticized as a "shady, opaque backroom deal."
27 August 2026 · Citizen Digital →
The football federations of the United States and Canada, two of the 2026 World Cup hosts, backed a statement from three confederations criticising FIFA president Gianni Infantino and calling for meaningful change to strengthen FIFA's governance, transparency and accountability.
10 August 2026 · Citizen Digital →
FIFA president Gianni Infantino withdrew his plan to raise private investment for a new commercial subsidiary to run World Cup operations after global backlash. UEFA, CONCACAF, and AFC released an open letter criticizing his leadership style, despite calls for unity.
10 August 2026 · Citizen Digital →
FIFA president Gianni Infantino received backing from South American football figures during a visit to Colombia, where he attended the inauguration of the Colombian president. The visit comes as Infantino faces a crisis at world football's governing body, including loss of confidence from UEFA following backlash against his plan to allow private investment in the World Cup.
8 August 2026 · Citizen Digital →
FIFA president Gianni Infantino visited Colombia on Friday and received backing from leading South American football figures including CONMEBOL president Alejandro Dominguez and Colombian federation president Ramon Jesurun. The visit comes as Infantino faces criticism over a scrapped plan to open the World Cup to private investment.
8 August 2026 · The Standard →
FIFA president Gianni Infantino abandoned a plan to bring private finance into the World Cup after UEFA threatened to boycott tournaments, but UEFA said on Thursday that not all of its conditions have been met and reiterated the boycott threat. CAF backed Infantino while CONMEBOL criticized him.
7 August 2026 · The Standard →
UEFA said Thursday it would continue its boycott of FIFA men's and women's World Cups despite FIFA withdrawing its plan to open competitions to private investment. UEFA cited that a second condition for withdrawing its boycott threat has not been met.
6 August 2026 · Citizen Digital →
FIFA President Gianni Infantino has received "full support" from senior directors following a crisis meeting in Morocco, though the organisation apologised for errors made in handling a now-shelved plan to open the World Cup to private investment, which had faced widespread criticism.
6 August 2026 · Citizen Digital →
FIFA's leadership has given "full support" to president Gianni Infantino following his decision to shelve a controversial plan to open the World Cup to private investment, while acknowledging "errors" were made in how the proposal was handled after it was leaked to media.
6 August 2026 · The Standard →
FIFA President Gianni Infantino held emergency talks with other FIFA directors in Morocco on August 5, 2026, amid criticism over his shelved plan to open the World Cup to private investment, with calls for his resignation growing since he abandoned the proposal.
5 August 2026 · Citizen Digital →
FIFA president Gianni Infantino came under fire from within the governing body and externally over his since-abandoned proposal to open the World Cup to private investment. Former Arsenal manager Arsene Wenger, appointed by Infantino as FIFA's chief of global football development, said the withdrawal of the project was "absolutely necessary," while FIFA secretary-general Mattias Grafstrom distanced himself from Infantino in an internal email, describing the plan as "a sad and reproachable series of events."
5 August 2026 · The Standard →
FIFA President Gianni Infantino held emergency talks with FIFA directors in Morocco on Wednesday as pressure mounts over his now-shelved plan to open the World Cup to private investment. Former Barcelona and Real Madrid star Luis Figo publicly called for Infantino to step down, writing in the Daily Mail that he represents "the lowest, most deceitful and cravenly self-interested behaviour" in football.
5 August 2026 · The Standard →
Arsene Wenger, FIFA's chief of global football development, said the decision to scrap FIFA president Gianni Infantino's plan to sell a 20 per cent stake in the World Cup to private equity investors was "absolutely necessary and beyond question."
4 August 2026 · Citizen Digital →
FIFA's chief of global football development Arsene Wenger called the decision to scrap Gianni Infantino's plan to sell a 20 per cent stake in the World Cup to private equity investors "absolutely necessary and beyond question." The plan had drawn widespread criticism and was rejected by three continental confederations, including UEFA which threatened to boycott FIFA competitions.
4 August 2026 · The Standard →
FIFA president Gianni Infantino abandoned a scheme to raise $4.2 billion through private investment after global backlash. A former IOC marketing chief told AFP that Infantino's leadership has become "radioactive" and his reign "is over," with UEFA and CONCACAF among governing bodies expressing loss of confidence in him.
3 August 2026 · The Standard →
FIFA president Gianni Infantino has lost the confidence of UEFA after withdrawing a plan to raise up to $4.2 billion through private investment in World Cup and Club World Cup events. A former IOC marketing chief said Infantino's ten-year reign as head of world football is over and his leadership has become "radioactive" following the global backlash.
2 August 2026 · Citizen Digital →
FIFA President Gianni Infantino came under fire from continental governing bodies after withdrawing a plan to allow private investment in the World Cup. UEFA said Infantino had lost their confidence through a "shabby, back room, opaque deal," while CONCACAF called for "a comprehensive reckoning with this presidency" and criticized his "poor governance and leadership."
2 August 2026 · Citizen Digital →
FIFA president Gianni Infantino abandoned a proposed plan to allow private investment in the World Cup following widespread opposition, including from UEFA and other football stakeholders. The plan, which would have retained FIFA's majority share in a new entity while raising $4.2 billion, sparked a furious global backlash within days of being made public.
1 August 2026 · Citizen Digital →
FIFA President Gianni Infantino announced the organization has abandoned a proposal to allow private investment in the World Cup following fierce opposition from football officials globally. The plan, floated on Tuesday, would have created a commercial subsidiary valued at $20 billion that could raise up to $4.2 billion.
1 August 2026 · Citizen Digital →
FIFA president Gianni Infantino vowed to proceed with consultation on a proposed private investment plan for the World Cup despite opposition from the Asian Football Confederation, UEFA, and CONCACAF. Senior advisor Carlos Cordeiro resigned in protest, stating he "cannot stand by while FIFA considers selling a stake in the World Cup."
31 July 2026 · Citizen Digital →
FIFA plans to create FIFA Forward Enterprise, a subsidiary bundling its money-making activities (broadcast rights, sponsorship, ticketing, licensing, event delivery) valued at around $20 billion, and would sell up to 20% stakes to outside investors while retaining majority control.
31 July 2026 · Citizen Digital →
UEFA said Thursday it would boycott the World Cup if FIFA proceeds with private investor proposals, stating that no UEFA national teams will participate in any FIFA competition unless the proposal is abandoned and FIFA gives binding assurances it will never open governance or competitions to private ownership.
31 July 2026 · Citizen Digital →