Daily television viewership in Kenya fell to 57 percent in 2025 from 63 percent in 2024, as digital platforms and social media emerge as the leading news source for Kenyans, though TV remains influential during prime time (7pm–10pm), with 73 percent of viewers tuning in during those hours.
4 May 2026 · Capital News →
According to Kenya's State of the Media 2025 Survey Report, 79 percent of Kenyans express some level of trust in the media, showing improvement in confidence; however, 46 percent believe media coverage of government is unfair, and 28 percent cite misinformation as their top concern.
4 May 2026 · Capital News →
According to the Media Council of Kenya's 2025 State of the Media Report, 39% of Kenyans used social media as their main news source in 2025, with TV at 31% and radio declining to 21% from 26% in 2024. TV viewership also dropped from 63% in 2024 to 57% in 2025, while 34% of respondents occasionally used AI platforms for news.
4 May 2026 · Citizen Digital →
Citizen TV remains Kenya's most-watched station with 56 per cent audience share, but social media has overtaken television as the leading source of news, accounting for 27 per cent of consumption compared to TV's 25 per cent, according to the 2025 State of the Media Report Survey.
4 May 2026 · Citizen Digital →
The Standard's editorial says the media industry in Kenya is in crisis, with 90 per cent of outlets unable to pay salaries and over 2,000 journalists losing jobs in five years. The Standard Group claims the government owes it Sh1.2 billion in pending advertising bills, which it characterizes as a systematic attack on press freedom.
4 May 2026 · The Standard →
On World Press Freedom Day, the Media Council of Kenya and media stakeholders called for improved professional standards and journalist welfare, with the MCK CEO noting that unpaid or underpaid journalists cannot protect press freedom and urging government, media owners, and investors to ensure fair pay and favorable working conditions.
4 May 2026 · The Standard →